We as an organization to run multiple businesses would not only make profit (or hit the bottom line) as the only business driver by looking at the profit and lost (P&L) statement to see how much money our company is making or losing. In our business strategy, we also put equal emphasis on people such as promoting voluntarism among stakeholders or strategic partnerships, and environment such as sustainability with best practices.
In summary, we are a purpose-driven company focusing on our financial performance as well as making positive impact on human rights and environmental sustainability so we have a triple bottom line to hit on all 3 business areas below:
1. People
- Employees – All of us are valued by offering flexible work schedules and health care benefits
- Contractors, vendors and suppliers – We are committed to examine every part of our production to ensure that all people are being treated and compensated fairly at every step in the supply chain
- Communities – We focus on our local community by donating money to local causes and offering paid volunteer opportunities for employees to have impact on our communities
- Social justice – We enhance our ‘people’ bottom line by regularly addressing social justice topics
2. Environment
We are committed to reduce the workload for us. We lower our footprint in all steps of our product supply chain to reduce unnecessary workload in production
3. Profit
It is not about a measurement of the money our company make but also a measurement of the economic impact we have on our community and the environment.
At the end of the day, the reality is you are going to pay a price for everything you do and everything you don’t do. There is nothing more joyful to run our company in a way that made profit but also made our stakeholders’ lives easier in the responsible way.
